Friday, December 31, 2010

Caution: Smoking May be Hazardous to Your Health


Pirelli (makers of the 2011 Pirelli Calendar) and the Italian arm of ad firm Y&R (the NY arm of Y&R did the Xerox/Ducati ad set) want you to know that smoking can be hazardous to your health. Playing off the Surgeon General warning labels found on cigarette packages, Pirelli’s new ads show a motorcycling protagonist full of gusto putting one of his Italian doughnuts to good use with a puff of smoke and a mighty ...

Tomomi Manako Anton Mang Gyula Marsovsky Jorge Martínez

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